Posted on: November 30th, 2009 Google Wave And Sundance Bound Filmmakers
I have a Google Wave account and have been trying to figure out how to get more engaged with it. It struck me that a collaborative thread in which filmmakers share their strategy and marketing ideas, discuss their promo materials, link back to their own publicity efforts could be a cool one. Having been a producer on nine Sundance films, I'll definitely have my own two — our four — cents to throw into the mix. So, let me know if you are Park City bound and on the service. I'm at: scottmacaulay AT googlewave.com. And, if you are not on Google Wave but are sincerely interested in contributing, have a Sundance film, and feel like you have the time to tackle the learning curve, email me and perhaps I can get you an invite.
via Filmmaker Magazine | Filmmaker Blog.
Posted on: November 30th, 2009 Free Seminar: How To Properly Identify, Value, And Strategically Position Your Intellectual Property To Turn It Into A Multi-Million Dollar Business
On Wednesday, December 2nd at 3pm Eastern, (12pm Pacific), You're invited to a free 60-minute telephone seminar where David Riklan, the founder of SelfGrowth.com, will interview Glen Dietzel, the Founder of Awakened, LLC, about how to identify, value and strategically position your intellectual property.
Whether you are just starting out, or are a seasoned entrepreneur, speaker, coach, business owner, forget everything you have learned about how to build an information empire. You will discover the power of the Awakened Ideation Process™ to help you position your Intellectual Property inside of a category that you own.
Posted on: November 30th, 2009 Creating an Ocean : Adobe After Effects basics Tutorial
In this simple tutorial, Omar Alkattan demonstrates how to create an ocean with After Effects and only After Effects. We'll touch on 3D layers, Fractal Noise Effects, and CC toner fx.
via Creating an Ocean : Adobe After Effects basics Tutorial.
Posted on: November 30th, 2009 Guerilla Marketing: The Power of the Flash Mob
One of the greatest challenges for an independent filmmaker is getting people to actually watch your film. Big-budget Hollywood films spend millions and millions of dollars on marketing. In 2007, the average marketing budget for a major Hollywood film was almost $40 million, more money than most independent filmmakers can possibly hope to get for their entire budget. So how can independent filmmakers promote their film?
The answer: guerilla marketing. Independent filmmakers have to compensate for their lack of a large marketing budget with creativity. The internet in particular has made it possible for independent filmmakers to get their film noticed. One cost-effective way to do this is by organizing a flash mob event.
via raindance.co.uk: Guerilla Marketing: The Power of the Flash Mob.
Posted on: November 30th, 2009 You Suck at Photoshop #3: Clone Stamp and Manual Cloning
Donnie Hoyle makes a very big mistake go away. 2008 Webby Award Winner Best How-to Series Best Comedy Series – People's Voice Best How-to Series – People's Voice
via YouTube – You Suck at Photoshop #3: Clone Stamp and Manual Cloning.
Posted on: November 30th, 2009 LineProducing.com | Information for LP’s & UPM’s
LineProducing.com is a source of information for current or aspiring line producers – created and maintained by Stephen Marinaccio, a working Line Producer and DGA UPM. I have included the basis of what I feel you need to know about doing this job, making the information equally educational for the novice, and hopefully still helpful to the veteran's too. Good luck on all your projects!
via LineProducing.com | Information for LP’s & UPM’s.
Posted on: November 29th, 2009 5 Twitter Filmmaker Marketing Tips
The basic idea behind film marketing – is that after you have made your film, you want as many people as possible to know about your film, so they may buy tickets to see it.
As attested by numerous social media commentators, Twitter is huge now, at a growth rate of about 1300%. Major corporations like CNN and Ford are on Twitter and marketing guides for Twitter have sprouted up everywhere on the internet. Raindance had a bit of a snoop around and found an article ‘10 Tips for Twitter Un-marketing’ by Leigh Duncan-Durst who is said to have sampled 3000 social media sites, tools and applications. Based on her work, we offer our concise and value-added version of Top 5 Twitter Tips for a Film Marketing Campaign.
1. Understand the medium
Twitter is not webcasting nor a promotional channel for marketing. Twitter is more like blogging (some say micro-blogging) or short message or group chatting. Thus Twitter is about sustaining conversation. The greater the level of engagement, the stronger the network and the quicker or more flexible you are in responding, chances are, the more positively you will be looked upon. As a guide, best practices of corporations with a strong Twitter presence prescribe daily monitoring and response.
via raindance.co.uk: 5 Twitter Filmmaker Marketing Tips.
Posted on: November 28th, 2009 Submit A Pilot
Everyone in the world is invited to submit a Channel 101 pilot.
Make the first episode of any kind of show you want, no longer than 5 minutes. Do not strive to fill 5 minutes. It can be five seconds long. 5 minutes is the absolute maximum.
via Submit A Pilot.
Posted on: November 28th, 2009 Story Structure 106: Five Minute Pilots
When I talk about “story structure” I'm talking about something very scientific, like “geometry.” Your story could have “perfect” structure, in that it hits all the resonant points craved by the audience mind, but that won't make it a perfect piece of entertainment. Example:
Once upon a time, there was a thirsty man on a couch. He got up off the couch, went to his kitchen, searched through his refrigerator, found a soda, drank it, and returned to his couch, thirst quenched.
That was “perfect story structure.” On the other hand, the story sucked.
via Story Structure 106: Five Minute Pilots.
Posted on: November 27th, 2009 Kata Dream Bag Challenge
KATA invites you to design your
dream photo bag and submit it to the challenge.
Every design posted on the Dream Bag Gallery
will be reviewed on originality and merit; first by viewer votes and then by the judging panel.
The winner will have the original Dream Bag
hand built by Kata and win a professional photo kit worth $5000:
Canon 5D Mark II DSLR body, 2 Canon lenses
Gitzo tripod kit and Litepanels Camera Light.
via Dream Bag Challenge.
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