Posted on: October 25th, 2009 Hulu testing models to boost revenue
SANTA MONICA, Calif — Video-viewing site Hulu is experimenting with different business models and initiatives, from bumping up advertising to designing subscription-based content, to boost revenue, said NBC Universal’s TV chief Marc Graboff.
Hulu is helping increase viewing overall by drawing viewers to shows they may not have initially watched, but the challenge was in creating a model for Hulu that provides more revenue for its owners, said Graboff, chairman of NBC Entertainment and Universal Media Studios.
via Hulu testing models to boost revenue.
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