Posted on: September 1st, 2008 SEO for Video, or “How Do I Get People To Watch My Videos?”
SEO for Video, or “How Do I Get People To Watch My Videos?”
By Staff
Aug 22, 2008 – 10:47:54 AM
As video content on the web continues to proliferate, getting your videos to stand out amidst the crowd is becoming an increasingly challenging task. One of the most important recent subjects of discussion regarding video online, is figuring out how to maximize your company’s placement in search engine results and rankings. To those readers new to search engine marketing terms and acronyms, the letters SEO stand for ”search engine optimization” and the SEM equates to “search engine marketing”. You’ll commonly see and hear these terms thrown around quite a bit as companies clamor to find their way into viewer’s web browsers.
Here at Test Drive Videos we quickly learned that is isn’t as easy as posting your videos online, then telling people to go watch them. There is a myriad of essential steps you need to take to start the SEO and SEM process. I’m going to list the three basic steps we’ve learned are mandatory and effective in getting the ball rolling. I will also highlight some additional things you can do that are both free and highly effective.
1. Use Descriptive Naming of Your Video Source File. When you’re creating your video file and getting ready to deploy it to your site, e-newsletter or uploading to a web video sharing site, always name the file in a very exact and descriptive manner. For example: in the early stages of our company, we might have named a test drive video we produced “Ferrari_tdv_08.mov”. Where our internal naming convention might have made sense to us for easily managing files – to the outside world it means nothing and is more easily lost in the space. Therefore, a more useful title might be: “2008 Ferrari GT430 Test Drive Video.mov”. This acts as kind of a surface level “tag” that will help search engines find your video.
Click testdrivevideos.blogspot.com/ for all the tips.
2-pop – The Digital Filmmaker’s Resource Site.
One Response to “SEO for Video, or “How Do I Get People To Watch My Videos?””
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Ferrari 430 » Blog Archive » Ferrari F430 Scuderia test Says:
September 2nd, 2008 at 5:19 pm[...] SEO for Video, or “How Do I Get People To Watch My Videos?” [...]
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One Response to “SEO for Video, or “How Do I Get People To Watch My Videos?””
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Ferrari 430 » Blog Archive » Ferrari F430 Scuderia test Says:
September 2nd, 2008 at 5:19 pm[...] SEO for Video, or “How Do I Get People To Watch My Videos?” [...]